Gender Stereotypes and Advertising

This great pair of graphics is making its way around the interwebs, but for a parent it's not really shocking. We see this every day on crap kid's cartoons. Click the images for the full scale versions.

These are the words used most commonly in toys for Boys.



No wonder they don't stick with Figure Skating. As much as I'd love to see a Johnny/Evan one on one matchup with whips and on-ice obstacles a-la Flash Gordon when he's fighting Prince Barin, I just don't see that happening.



Aaaand here are the words used most commonly for girls.



"Babies?" Really? Also note the word "perfect."



Yes, ladies, if you're not careful this will be your life. First they feed it to you, then you get to clean it up.

http://www.achilleseffect.com/2011/03/word-cloud-how-toy-ad-vocabulary-reinforces-gender-stereotypes/

Gotta love Genderriffic Consumer Culture!